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HOW TO: Make sure your email is read

Your message has arrived. It's in the inbox, but where does it go next? Straight to trash, or into the mind of the recipient?

In a saturated market how will your email grab the recipient's attention? How will your communication woo them, entice them into double clicking, attract them into spending some time with your proposition?

Let's not mince our words: it has to look good to be successful.