How to: Make sure your marketing data is secure ahead of GDPR

Rick Powles, VP EMEA at Druva, examines four questions every marketer should consider in order to comply with GDPR

The European Union’s General Data Protection Regulation, GDPR, will have a profound impact on marketers around customers opting into their data being stored and shared. Issues around consent, analytics and the right to be forgotten should be high on the agenda for marketing leaders.

However, the physical data related to each customer also have to be considered.  Records have to exist somewhere, and these copies of data should also be considered when it comes to security and data protection. These points will go through the short term decisions that marketers should be aware of now, as well as what they will have to change in order to comply with GDPR.