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HOW TO: Make your app stand out

In a mobile app market full of rivals and opportunities, getting noticed is the best way to drive downloads and revenue. Marcos Sanchez, VP global corporate communications of App Annie, offers advice on how to make your app stand out and get noticed among millions of competitors

With a global mobile app market predicted to be worth $25 billion by the end of 2015 and hit $70 billion revenues by 2017, marketers need to get past the noise to win the most revenue for their apps.