HOW TO: Manage brand reputation online

Six golden rules of online PR and brand management

With marketers jumping on the social media bandwagon in their droves, it can be easy to dive in, unthinking, and forget what the point of it all is. There’s no point in getting involved purely for the sake of it or because everyone else is. Taking the time to put in place an integrated, overarching online PR strategy can formalise your approach and help to tie all of your digital communications together.

People are spending more time online so it pays to ensure your digital footprint is as good as it can be. First and foremost, it must be consistent, whether it includes your website and a basic email strategy, or a regular presence on LinkedIn, Twitter, Facebook and other social media sites, online publications and forums.