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HOW TO: Manage PPC in 20 minutes a week

Pay-per-click activity is simple to achieve in a six-step weekly workflow, says Elisa Gabbert, content marketing manager at Wordstream

After looking at data from thousands of paid search accounts, some basic truths about what it takes to manage a successful PPC account have become very clear. Here are seven truths about PPC account management:

1. PPC is hard – but the right tools, and some basic PPC education, can make it a lot easier.