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HOW TO: Market to BRIC countries

The BRICs are expected to rank among the biggest economies in the world by 2050. Dan Bobby, co-founder and chief executive at Calling Brands reveals five areas to consider when targeting this market.

The key to succeeding in the BRICs is understanding the scale of challenges you will face. If you are looking to enter this market now, you are already behind the curve, and to be successful, you will need to be competitive and have a genuinely compelling point of difference.

That said, there are categories with explosive growth projections across the BRICs, and the 2016 Olympics in Rio presents many commercial opportunities.