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HOW TO: Master re-marketing to your online customers

Re-marketing, sometimes known as re-targeting, lets marketers send more relevant and timely messages to their customers based on their previous online behaviour by using behavioural advertising technology.

Traditionally re-marketing has been used by consumer marketers and has remained a fairly undiscovered area in the B2B sector. However, as technology develops there is more opportunity for B2B marketers to take advantage of the tactic.

Re-marketing generally covers two camps. One is explicit re-marketing. This is re-marketing based on registration data using email, telemarketing, SMS and postal touch points.