HOW TO: Maximise your market potential

Four key points to maximise your B2B brand's market potential

Many businesses lack a comprehensive understanding of who their best customers are, even though these customers drive their profitability.

Businesses need to understand their penetration within a particular sector, what their most lucrative activity is, and identify not only who their best customers are, but their primary motivations.
If you can’t be sure which organisations are your best customers, then you can’t tune your activity to them. You increase the risk of delivering low impact campaigns, tailored to the perceived audience, rather than the one that exists.