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How to: Measure your marketing campaign with analytics

We reveal the most effective way to manage your marketing campaign with big data analytics 

There's been a seismic change in how we measure marketing activity over the last few years. We've all heard about big data. Advances in computing power and connectivity have driven huge increases in the data generated by marketing campaigns. The impact on marketers has been overwhelming. At times we're drowning in data. But this data holds the key to more successful marketing campaigns – if it's well managed.