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HOW TO: Navigate the minefield of international marketing

As more and more companies operate in the global, or at least multiple-country market, with the expansion of instant communications and easier route-to-market for many products and services, it’s never been more important for smaller marketing agencies who don’t operate offices in multiple countries to offer co-ordinated international marketing services to their clients.

It can be very beneficial to both clients and the agency: streamlining a marketing manager’s operational costs and time liaising with one agency and offering opportunities for revenue growth within small-to-medium size agencies.

So full-service marketing agencies shouldn’t shy away from the opportunity, as long as they prepare the groundwork sufficiently and watch out for some very common pitfalls that can be easily overlooked when working on behalf of international organisations and operating from the UK.