HOW TO: Plan an international telemarketing campaign

In today's online era you'd be forgiven for thinking that international telemarketing is a dying medium. 

Digital channels are cheap to manipulate and telecommunication has been abandoned to a degree in favour of people 'liking', 'poking' and tweeting one another via social networks - a trend that has not gone unnoticed by advertisers. But international telemarketing is still a powerful channel. It's just had to learn how to fit in among its contemporaries in the communications world.