HOW TO: Plan a thought leadership programme

Understanding what you hope to achieve from thought leadership is critical. Here are our top tips for B2B marketers

The greatest value in any company lies in the knowledge, expertise and experience of its people. Marketers have the power to unleash this intellectual value, building reputation and delivering financial return with creative thought leadership content.

The main goal for a thought leadership programme is often awareness. But thought leadership also has the power to change perceptions, influence behaviour and even generate a need.

Below are the planning processes to ensure you build a quality thought leadership programme.