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HOW TO: Produce a professional business video

James Hakesley, COO of Nideo, reveals the tips and tricks to creating the perfect business videos

In this digital age a great business video should be an integral part of any company’s marketing strategy. Whether it’s for a small start-up with a limited budget or a successful international organisation, a good video can help reflect the company’s strengths and values, and encourage engagement with business prospects

There are a few key areas to focus on when creating a business video: framing, sound, lighting, appearance and scriptwriting. By remembering the following simple tricks, you will produce a film you can be proud of in no time.