HOW TO: Protect your brand with website moderation

Since the birth of Web 2.0, there has been a proliferation of user-generated content (UGC) websites, as brands clamour to interact with customers in open and engaging dialogue. However, while these sites undoubtedly bring brands and their audiences closer together, companies must be mindful that overtly negative or inappropriate submissions from site users can cause lasting damage to a brand's reputation.

Thankfully, measures can be implemented to prohibit such submissions from ever reaching the online community and spoiling the positive user experience.