How to: Prove the value of CX to the board
Claire Sporton, VP customer experience management at Confirmit, presents five practical steps for B2B marketers struggling to prove the value of CX to the board
It’s not news that the customer experience is a critical battleground for competitive organisations. So, why do B2B marketers find it so difficult to secure the resources to put in place a VoC (voice of customer) programme that can deliver a dramatically improved customer experience?
Here are the five key actions that you need to take to get your executives to understand the value of CX and to support the VoC programme?