How to: Put data at the heart of content

Four tips for integrating your data and content.

For many marketers, integrating data and content can be a daunting task. Barriers range from technology limitations and lack of resource to poor collaboration between teams. However, it’s important to remember that data/content integration is a journey, not a destination. All journeys have to start with a single step, and here are four that could help you on your way: