HOW TO: Reach your email targeted success rates
As B2B marketers, we know that email marketing can generate ROI, it is an important part of our marketing mix and it is relied upon than ever as a channel.
We also know that as inboxes become more cluttered, the potential success rates are becoming harder and harder to achieve.
So, what can you do to get the success rates you need?
At Concep we have seen some client's email marketing campaigns flourish. These are the clients who have adapted accordingly to the new environment and changed their approach to suit.