HOW TO: React to Google Instant
Google Instant is a new search enhancement that displays results as users type their search query. Results are displayed much faster than before because users don't have to finish typing their full search term, or even press 'search' to have the results displayed.
Google's logic is that by seeing results as you type, you formulate a better search term that dynamically changes as the query is typed. Google calls this instant feedback. But the enhancement, if widely adopted will have major consequences for search engine marketers, brands and small companies alike.
Google Instant at present only works when people are logged in and will no doubt be rolled out to unlogged in users over time. Results are updated according to the most popular searches starting with the text that a user inputs.