How to: Reap business success with SMS
Silvio Kutic, CEO at Infobip, explains in five steps how to get the most out of your SMS campaigns reap business success with SMS
SMS has been used to support B2C marketing for decades. The high success rate and strong ROI make SMS an obvious choice for ensuring the right people are targeted with a brand’s message at the right time. However, many don’t realise those very benefits that make SMS marketing so appealing for a B2C audience can work wonders for a B2B campaign too.