How to: Repurpose your content

Laura Varley, content marketing specialist at Vertical Leap, lists some of the most effective ways to repurpose your content

Think of your favourite song – it hasn’t been released just once. It started off as a single, but has since been remixed, covered by other artists, sampled on various tracks and made its way onto a handful of compilation albums.

Music publishers know how to get the most out of their artists’ hard work. After all, coming up with a number one hit isn’t easy, and the same goes for audience-grabbing content. Repurposing existing content is an easy way to get more out of one, or sometimes several, pieces of work.

Let’s take a look at some simple but effective ways to repurpose your site’s content.