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HOW TO: Rev up your career

Marketers are passionate about their work. They change jobs to work on particular brands, are obsessive about details and work long hours to get things right. What they are less keen to do is dedicate time to their own development – which is a pity.

For early success, marketers need to be ambitious for themselves as well as their product. Their efforts are central to the growth of the business and so their place is at the centre of the organisation. Until marketers market themselves with the same energy they devote to their job they could be stranded in the slow lane. Below are some suggestions for how to pick up the pace.

Academic qualifications formally recognise professional knowledge and expertise and cannot be underestimated. They not only provide theoretical knowledge but are also portable, internationally recognised and often the stepping stone to further achievements.