HOW TO: Run a multi-territory social media campaign

The Internet and social media have made it easier to extend your brand’s international reach. Jennifer Janson, managing director at Six Degrees, provides six top tips to running a multi-country campaign.

Much has been said about the impact social media is having on the way we communicate – with customers, prospects, partners and employees. The proliferation of broadband networks is changing the way entire groups of people communicate. In this increasingly connected world, it makes sense to re-evaluate how we create and execute successful communications plans.