HOW TO: Select a marketing automation platform

The marketing automation market can be a minefield. Adam Sharp, MD at Clevertouch, suggests ways to select the best tool for your business.

There’s been much discussion about how marketers are turning to marketing automation (MA) to conduct more consistent and intelligent lead nurturing campaigns. Indeed, research company Sirius Decisions believes market adoption will rise from the current seven per cent of all organisations to 50 per cent by 2015.