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HOW TO: Send effective low-volume mailings

Many SMEs are put off direct mail because they think that they are too small to make it pay and are often surprised to find that's not the case, particularly in business-to-business marketing. Here's how to be successful:

You don't have to buy thousands and thousands of names and should never be tempted to do so, no matter how cheap they seem. Even if you can find a way to manage the mailing – and licking stamps and stuffing envelopes soon gets dull – you have to question whether you are really set up to handle a high number of responses if the campaign is a success. And the minimum order quantities probably aren't nearly as high as you might imagine. We take orders for as little as £200 which buys 600 records for 12 months of multiple mailing and telemarketing or 1500 records for single use.