How to: Start a digital strategy from scratch
Matt Goolding, head of digital marketing at Ribbonfish, imparts six top tips and how to create a digital strategy from scratch
Whether you're an agency-side consultant or an in-house executive, you'll most likely need to implement a digital strategy from scratch more than once during your career. This could be due to a new client, a change in business direction, or a new job with a clean slate.
Hopefully the following six ideas can help you create a great digital strategy.