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HOW TO: Steer your business to success

The reason why most businesses fail is that they do not have a clear and compelling idea of where they want to be or an appropriate plan of how to get there. A clear destination and a few simple steps will steer your business to success.

How can marketing help with this? Marketing is about understanding your target market and pitching, placing and promoting your product and service appropriately. It often stems from understanding new, emerging and changing markets and identifying where there are needs, gaps and opportunities.

One of the best ways to achieve this is to become your customer or client – to step into their shoes. As part of this, you must consider: