How to: Successfully implement video marketing

Top tips for successful B2B video marketing

The B2B market is following B2C’s lead when it comes to online buying preferences and expectations. According to research by Forrester Consulting for Accenture and Hybris Software, 49 per cent of B2B buyers prefer making work-related purchases on B2C sites. As the research and purchase patterns of B2B buyers intersect more regularly with B2C patterns, it’s not surprising that their marketing strategies are also aligning.