How to: Supercharge your marketing with tech

Frederik Vincx, co-founder of Prezly, explores the ways technology can increase your marketing efficiency

It’s clear to see how vividly technology is impacting the marketing industry, from the rise of context-driven personalisation to the increasing impact of micro-targeted social campaigns. So why are things changing so slowly?

The challenge is one I think we all sympathise with: even when you know there are better ways to be operating, the options open to you seem so varied and, in some cases, so starkly different to how you’ve been working, that it’s hard to know where to prioritise. It’s also hard to know which claims are marketing hype and which products will deliver real tangible benefits.

So, it’s time to make a stand. Below, we’ve cut through the noise to offer you six places to start that will help supercharge your marketing efforts today.