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HOW TO: Supercharge your telemarketing efforts

According to a variety of reports of B2B marketing spend (IDM and ABBA) - many businesses still advertise, most have websites, a fair number go to trade shows and some are experimenting with social media while the biggest loser in recent times has been the volume of spend on direct mail.

There is a traditional link between telemarketing and direct mail whether the mailing piece is sent out prior to, after the call or both does vary but the link is there.