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HOW TO: Tell if social media marketing is for you

Social media marketing is an incredibly fast-moving area. Not only is the technology developing at breakneck speed, but the social media landscape is constantly shifting as new sites, tools, blogs and platforms appear every month. At the same time, there is a deluge of new information on how to use social media as consultants and advisors clamour to develop the latest, most sophisticated methodology for social media success.

Well you know what? It's not all that complicated. Of course, if you drill down into the detail, there is a world of options open to you, and you will one day have to sift through a lot of information in order to work out how social media is going to work best for you.

But, for now, let's keep it simple. If you want your company to have a strong, useful presence on the social web, you need to be able to answer 'yes' to just three questions. Yep. Just  three. Tick the three boxes and you're there.