How to: Think like a journalist

Sanina Kaur, former journalist-turned-freelance-copywriter, discusses how B2B marketers can take more of a journalistic approach to crafting their content

You want your content to engage your target audience, be authentic and make a lasting impression, but how do go about achieving this in today’s fast-paced environment, where literally everybody is bombarded with thousands of marketing messages every day?

It’s a common challenge for many B2B marketers and one that can be tackled by adopting more of a media mindset. Not sure what it involves? Follow these four steps that’ll set you on the path to thinking less like a marketer and more like a journo when it comes to your content creation.