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HOW TO: Top the search ranking with Google Panda

Google’s latest algorithm update will penalise low quality web content. Lisa Myers, CEO at Verve Search, explains what the changes mean and how you can avoid poor search listings

The Google Panda update was rolled out in the UK in April this year and has been headline news ever since. Google typically rolls out algorithm changes to their organic search engine listings several times a year, in fact minor updates are done daily, but it’s a long time since an update has caught this much attention in the digital world.

The update was made to make sites with low quality content less visible in the search results, and to improve the rankings of sites with high quality original content. It has affected around 12 per cent of the total search result and is one of the biggest updates Google has carried out in recent years.