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HOW TO: Transform your data purchasing and maximise ROI

How to purchase data effectively to maximise ROI

For what should be a relatively straightforward part of the marketing process, buying in B2B data can be an absolute minefield. So to help you decide which of the many available sources will best suit your needs, D&B has highlighted the five fundamental areas you need to focus on to ensure the data you purchase makes a measurable difference to the ROI of your campaigns.