How to: Turn dissatisfied customers into brand advocates

Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, but they’re also rapidly becoming accustomed to immediate accessibility and more customised brand experiences.

They’re also quickly becoming dissatisfied with traditional B2B marketing methods, such as mass marketing techniques, which involve consistently targeting enough people in the hope that statistically you’ll hit enough people at a time when they have a need or are looking for a solution.

Unfortunately, as established as these techniques might be, they can easily result in people being spammed with unwanted or too many messages which, in turn, can instantly lead to unhappy customers, with some even resenting you or totally tuning out.

Here are three top tips for delivering predictive marketing that doesn’t just communicate the right message at the right time.