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How to: Turn your best customers into your most outspoken supporters

Four ways companies can transform their customers into brand advocates

When it comes to getting their offerings across to potential customers, today brands face a rather different set of challenges than they did in eras past. For one thing, buyers are no longer content with just a sales pitch, preferring instead to conduct their own research and see for themselves what vendors and their particular solutions are capable of. For another, buyers have all sorts of channels to choose from when engaging with brands, which warrants the question: What sort of chance do businesses really stand of staying compelling and convincing if buyers are looking elsewhere for their information?