HOW TO: Use apps to inform your sales force and drive sales

One of the primary benefits of B2B apps is their ability to improve the buying cycle – from both a sales and customer point of view, says Peter Gough, founder, ORM London

Mobile applications are often seen as the domain of the B2C market, but they are equally relevant in B2B. They are particularly useful for sales teams on the road, helping to keep them informed of important product or service updates, as well as allowing them to keep their colleagues back in the office informed of their progress.

A well-presented, branded app can also be used as a sales tool in face-to-face meetings or to push content to prospects and existing customers. One thing is for certain; using new multimedia devices – especially tablets – to show clients apps is not only innovative, but can set your business apart from the competition.