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HOW TO: Use email effectively to boost event attendance

A report from Hubspot stated that 76 per cent of businesses use email to market an event – and that email was the most effective tactic over word-of-mouth, information on a website, mailed invitations, telephone calls or social media.

The same report also noted that the biggest challenges in hosting an event were getting people to respond to invites, getting invitees to pay attention to the invites and minimising the number of no-shows or drop outs.

It is important to consider the time scales you need to put in place for your event. Some larger events will need to be promoted far in advance, sometimes up to 12 months before the event date, whereas smaller events may only need a months prior promotion. Things to consider before you start: