Dan Brotzel, content director at Sticky Content, looks at how adding expert views to marketing copy can give it an extra dimension 

You’re writing a blog or another piece of content marketing. You know your topic and what you want to say, but how do you give your argument more oomph?

One answer is to add the opinion of an expert source. Including expert views in blogs, buying guides and other content marketing can add a new dimension to your content.

In this article, we’ll outline the main benefits of using expert sources, as well as offering some tips for getting it right.