HOW TO: Use market intelligence to drive business growth

Market intelligence has the power to provide strategic value to a business’ future, explains Hans Hedin, vice president of business development at Global Intelligence Alliance

Information is power, and companies that have the right information at the right time have the power to transform themselves into world leaders. Enter market intelligence.

Market intelligence supports strategic and operative decision-making with information about the company’s external business environment. It encompasses anything from ‘plain vanilla’ market monitoring to strategic analysis and advisory services from experts. Most market intelligence is based on readily available information. Obviously, having the right market intelligence tools, talent and processes will be key to success.