How to: Use personalised video for B2B marketing

Ben Moore, managing director of Positive Image, shares six ways to better utilise personalised video for B2B marketing

Personalised video is a key component of any self-respecting marketer’s tool-kit for 2015. Jim Nail, principal analyst at Forrester, recently noted: “We believe that personalised video will command increasingly larger portions of advertising and marketing budgets due to its ROI improvement over traditional video content and other outbound methods of communication.”

Consumer marketers are already embracing personalised video where it’s seen as a natural extension of print personalisation. Companies frequently bolt their customer databases into animation which displays customer names and their exact billing details. The aim is to make the brand messaging more relevant to each consumer which, in turn, has a positive impact on their relationship with the brand.