HOW TO: Use QR codes as part of your marketing mix

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns

QR codes (short for Quick Response) have been in circulation for years. America and Japan were among the earliest adopters of this technology, and the UK is now among the top 10 largest users of QR codes in the world.

When scanned with a smartphone, like an iPhone or Android device, these 2D matrix barcodes can be used to redirect your business customers to a mobile-optimised website that includes virtually any kind of content you’d like to deliver. As such, QR codes are becoming an increasingly popular way of providing businesses with instant information retrieval without the need for any typing or forms to fill out.