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HOW TO: Use social media to generate leads

Social media allows you to get close to your customers, Simon McEvoy, planning director at Tangent Snowball offers these six tips

The sheer volumes of data generated every minute on social media make the job of finding meaningful insights ever more challenging. However, one of the most exciting aspects of the ‘socialisation’ of data for B2B marketers is the opportunities it opens in the prospecting space.