HOW TO: Use social media on your mobile

One element that B2B companies seem to fail on is their ability to break down the barriers and truly engage with customers and employees. However, there is a new breed of application on the block that could revolutionise the way people interact with your business.

You will have heard the term geo-location by now; it has a truly boring definition, based on science and technology. Ignoring all that, it is simply the identification of where you are in the world.

Nothing exciting there. The truly interesting development is social location. It is not about position x or y, it is now 'Hi everyone I'm in Starbucks, Richmond and I'm drinking great coffee.' People are sharing where they are and linking brands to those places, which brings a whole new way of creating social currency.