How to: Use typography to deliver your message
With all the emphasis on content marketing, how your messages look has been overlooked. Ryan Arruda, web content strategist at Monotype, reveals what marketers should look for in a good typeface
Typefaces aren’t simply the glue that binds disparate elements of your brand together. Type is exceptionally capable of representing your brand in the same way logos, colour palettes, and iconography do.
Your type choices convey tone and intention as much as the actual words and images you put forth. Like brands, typefaces too can have distinct personalities – they can be loud and expressive, quiet and stoic, or no-nonsense and utilitarian. It’s your job to find typeface families that marry with the feeling your brand tries to convey.