HOW TO: Use video content to enhance the buyer journey

Joseph Livingstone, head of content at Axonn Media, offers advice on how to use video content as part of your buyer journeys

Countless resaerch projects have shown that video content offers B2B brands a great deal. It's great for SEO, time-poor targets love it, and it's a great way to share messages in a new and interesting way. But video is also really useful for helping your prospects make their way further down the funnel.