HOW TO: Use web analytics to increase the effectiveness of your website

We reveal how to use web analytics to make your B2B website a success

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ability to target new audience groups.

However, only those website owners who constantly monitor the way in which users interact with the site, can influence the success and optimisation of the organisation’s online activities. This rule is particularly important to e-retailers who rely on the Internet to make sales. That said, it is equally important for organisations that use the Internet to share content and information.