HOW TO: Use your brand’s USP to boost lead generation opportunities

How to develop a unique voice for your B2B brand and use your USP to generate leads

In the B2B marketplace far too many companies look and sound the same. For the customer there is little to choose between them – except perhaps price.

The reality is, unless you have a distinctive voice you won’t be remembered and your customers will have no reason to buy from you rather than the competition.

But there are companies that do stand out from the crowd; companies that immediately spring to mind for a certain product or service. So what can we learn from them?