Can we use AI to further humanize our B2B Brands?
In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences
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In this era of ubiquitous artificial intelligence, we find ourselves at a crossroads. Chatbots banter but rarely relate, and algorithms predict preferences
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better
Enterprise software company Workday has launched two new TV commercials, “We’re All Rock Stars,” and “Rock Responsibly,” to highlight that corporate rock
In the realm of account-based marketing (ABM), the expectation of the relationships between agencies and clients has evolved. Today, businesses seek partners
2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of
How many pieces of content have you seen today? 10? 50? 100? Forget about your own marketing team’s output for a second
A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in
The fundamentals of good marketing arguably never change. After all, delivering a targeted, personalized message that actually helps a customer is unlikely
Reasons for undertaking a major re-branding and repositioning are many: adjustments to market shifts, competitive advantage, change management, M&As, IPOs. “Wait, M&As
OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on
The past four years haven’t exactly been smooth sailing for B2B marketers. The pandemic, a sea change in working and buyer behaviours,
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject