HOW TO: Win gold in real world marketing

Marketers who want to be the best should look to the athletes and take inspiration from them. Helen Glover only started rowing four years ago and won gold in this event for GB. This truly is testament to what hard work and determination can deliver. As a modern marketer who wants to compete and win gold you need to enter the real world of marketing and forget what you learned in the past. You need to build new skills to compete.