HOW TO: Write effective website copy

Improving your online copywriting skills will boost SEO and lead generation opportunities. Director of copywriting agency Fides Media, Tim Richardson, provides top tips to writing for the web

Former president of the Society of Editors, Neil Fowler, got it bang on when he wrote the foreword to Essential English for Journalists, Editors and Writers by Harold Evans. Writing in 2000, he said, “Information is of no use at all if it is obscured by poor, jargon-ridden and dense English. Clear English should be the priority for all those who use the language in this new millennium. And news English at its best is the clearest English of all.” By ‘news English’ Fowler was referring to the way news is written – whether print or online.